About us

Welcome to By Lucy – where style meets confidence.

At By Lucy, we believe that fashion is more than just what you wear – it's how you own it. Founded by Tilo E-commerce, our mission is simple: to empower every woman to express herself through clothing that makes her feel strong, confident, and ready to take on the world.

Whether you're dressing for work, a night out, a chill weekend, or an important moment in life – our collections are here to support your journey. We curate iconic, versatile pieces that fit every mood, every vibe, and every version of you.

At By Lucy, we don’t just sell clothes – we help you Dress for Success. Because when you feel good in what you wear, you show up as your best self.

Discover your power. Define your style.
By Lucy – Where Confidence Begins.